Resources – Technology
During my formative years, my church on the corner in Orange County produced and mailed out a weekly publication called “The Good News.” The Good News was a pastel-colored, legal-sized, tri-folded, printed newsletter. Church secretaries typed out the content from an old-school typewriter, and they strategically taped a few pieces of clip art into corners…
Search engines, and Google in particular, are where people begin their search for everything. In the business world, we can look at statistics that prove this. 98% of people used the internet to find information about local businesses[1]. 86% of customers use Google Maps to find local businesses[2]. And 87% of consumers used Google to…
It is common for churches to ask questions about Facebook advertising, specifically the differences between Facebook ads and boosted posts. There is a lot of confusion, and many people will use the terms interchangeably, though they are very different. Yet there are churches utilizing both successfully. Here are five major differences between ads and boosted…
Once visitors have had a chance to interact with your church on one of its social media platforms, chances are good that their next stop will be your website. You do have a fully functioning website, right? If not, you definitely need to check out Kurt Abel’s article How to Make a Spectacular First Impression…
In the business world, there are a lot of statistics about the importance of a website, particularly when it comes to judging the credibility of a business. 75% of people judge a business’s credibility based on its website, and 48% say that the website is the most important factor in determining a business’s credibility. I…
Your website is probably not something you think about very often. Maybe you update upcoming events and your weekly sermon, but other than that, you likely don’t spend much time on your website. Unfortunately, there are issues I encounter on a lot of church websites that will turn potential visitors off – and they are…
Announcement slides have the potential to play a significant role in your Sunday experience. Whether looping through as people are walking in, having them run during a certain time during your service, or even as people are hanging around after – as all marketing and forms of communication go,- it all depends on how well…
It’s Sunday morning. Your congregants walk through the doors, ready for a worshipful and uplifting experience. At first glance, everything may seem to come together effortlessly, like a well-oiled machine. Yet those of us that are involved in worship arts know the truth – we are like a duck on the water – at the…
I served as a worship leader for nearly 30 years prior to joining the convention. This means I lived through the “worship wars.” I had to be able to make a defense for the richness of the hymns AND the relevance of the choruses. SPOILER: They both have a rightful standing in the 4-centuries long…
If your church had the opportunity to plant in a public space, for free, where seven out of ten people visited on a regular basis, would you take the opportunity? Of course, you would! Well, according to Pew Research Center, 72% of the public uses some type of social platform. If there are 168 hours…